Directives

PURPOSE

To establish and maintain a Corporate Identity Program to project and promote a positive, unified and immediately identifiable professional image of the College. 

SCOPE

All academic, and administrative units of the College and  associations affiliated with the College

DEFINITIONS

POLICY

1. The perception of Algonquin College by its various stakeholder groups, as well as the general public, is influenced by the manner in which the College presents itself. A Corporate Identity Program will define a set of visual elements and guidelines to ensure consistency and quality in the manner in which the College presents itself to its internal and external audiences.
2. All applications of the College corporate image will adhere to the guidelines presented in the College’s Graphic Standards Manual. This Manual defines the use of the College name, logo, wordmarks, colour pallets, typography and other elements of its corporate identity such as the College badge.  It also outlines the acceptable use of the elements of the College’s corporate identity in letterhead, business cards, advertising, primary publications, web sites and other electronic communications, signage (both facility identification and directional), certificates, degrees and other corporate uses.
3. The College name and logo will appear on all printed promotional material such as the career guide, student handbook, newspaper advertisements, brochures, flyers, banners, maps, stationery (letterhead,  and memorandum), facsimile transmissions, name tags, and plaques.
4. All Algonquin College units and departments will maintain a positive and consistent corporate image that promotes Algonquin College and reflects its high professional standards.
5. The Director, Marketing Services has delegated authority to oversee the College Corporate Identity program, including review, update and management the Graphic Standards manual. Marketing Services is available for consultation and guidance in all matters concerning the College’s corporate image.
6. Units or departments that use the College identity in ways that are deemed unacceptable or that could lead to unfavourable perceptions of the College may be required to assume the costs of reproducing the product in question. 



PROCEDURE

SUPPORTING DOCUMENTATION
Graphic Standards Manual

RELATED POLICIES
None

RELATED MATERIALS
Ministry of Training, Colleges and Universities – Minister’s Binding Policy Directive on the Framework for Programs of Instruction, Appendix D: College Advertising and Marketing Guidelines